EFO Update

Whole Foods Oakville Slated for EFO Installation

Fiberstars Efficient Fiber Optics continues to pave the way to energy savings and reduced maintenance. WHOLE FOODS have used EFO extensively in their US operations and are continuing to do so in Canada. The Oakville, Ontario location is to be fitted with several “cloud” fixtures later this month. The fixtures will be suspended over various fresh produce areas providing up to 200fc on the merchandise with no harmful UV or IR. This allows for contrast ratios of up to 5:1 in some areas. Now that’s merchandising through lighting! EFO by Fiberstars can save as much as 80% on energy costs by replacing up to 8 X 50 watt MR 16 lamps with one 68 watt illuminator and 8 fiber tails with adjustable beam fixtures.

Magic Lite to feature EFO at CFIG show October 24th and 25th at the Toronto Congress Centre.

Come see EFO in action at the Grocery Innovations Canada 2005 trade show. EFO is the perfect lighting solution for fresh produce allowing grocery retailers to put light where it should be – on the merchandise, without the harmful effects of UV and IR. Independent studies show that EFO can greatly reduce spoilage caused by traditional light sources. These savings alone can create a payback of less than one year.
Maintenance is also greatly reduced as there are far fewer lamps to replace. Lamp life is 10,000 hours. By placing more light on the merchandise and less light in the aisle ways, retailers can provide much more effective lighting which enhances the customers’ shopping experience and impacts the bottom line.

University Of Idaho Tests Prove EFO prolongs fresh produce life.

Recent studies performed at the University of Idaho concluded that potatoes lit with EFO produced much less greening effect due to harmful rays associated with traditional light sources. EFO was tested against fluorescent, UV filtered fluorescent, ceramic metal halide and halogen light sources – all providing approximately the same light levels. The report concluded that the use of fiber optic lighting or a combination of fiber optic accent lighting and standard fluorescent lighting would help retard the progression of greening in the retail store yet highlight the commodity for consumer eye-appeal. For full details of the study, contact Magic Lite.

Spirit of Canada Update!

Magic Lite Ltd. is a proud Partner of Spirit of Canada and their bid to win the 5-Oceans Singlehanded Race Around the World in 2006.

In November 2006, one Canadian will face the world to compete in the most astounding contest on the planet – The 5 Oceans Single-Handed Round the World Yacht Race. The 5-Oceans is acknowledged as the longest and toughest event for an individual in any sport; a single-handed, round-the-world ocean race played out over nine months and 28,000 miles of grueling competition.

Derek Hatfield and the Spirit of Canada Team will take Canada’s name forward to the world for a second time as they set out to win the 5-Oceans and follow on from his inspiring performance and an amazing 3rd place finish in the 2002/03 Around Alone.

Spirit of Canada’s mission is to inspire everyone to follow their dreams with courage and conviction. Through competition, Spirit of Canada takes the story of Canadian determination and perseverance to the world. Through educational programs, Spirit of Canada takes its optimistic message of “never give up” to the classrooms of the nation. Spirit of Canada is a mobilizing force that brings the very best qualities of Canadians to the surface. It is a shining example for anyone who wants to make a dream a reality and it is proof beyond a shadow of a doubt that Canadian vision, teamwork and determination can take on the world.

Magic Lite will be there supporting this endeavor and we encourage you to do the same!

This is a unique opportunity to become a Team member and sail your name around the world on the new Spirit of Canada, an Open 60 racing sailboat. During the Around Alone 2002/03, more than 3,500 individuals and corporations sailed around the world with Derek and Spirit of Canada with their names on the hull of the boat. This support, both emotional and financial, propelled Derek and the Spirit of Canada Team to achieve an amazing result for Canada. For the next race, the goal is to have 10,000 Team Members on the hull. This is your invitation to race around the world on Spirit of Canada. To find out how to become a Spirit of Canada Team Member and sail your name around the world, visit: http://www.spiritofcanada.net/ sponsors_around.html

For more information about Spirit of Canada, visit www.spiritofcanada.net or call: 647-288-7342.

Magic Lite’s LED Neon Flex Goes into Boston Pizza Restaurant

Magic Lite’s new LED Neon Flex has certainly generated a lot of interest. Boston Pizza has selected the LED Neon Flex (in red of course) as the new light source for the “curvy eyebrow” portion of their corporate signs. The first location to benefit from their new lighting choice is in Winnipeg, Manitoba. Throughout the restaurant, a total of 145 feet of LED Neon Flex has been installed on 10 individual signs that highlight several different menu options. Each sign uses between 9 and 15 feet of the red LED Neon Flex with the main Boston Pizza sign using 35 feet for the large curvy eyebrow.

As the name suggests, LED Neon Flex is a completely flexible, solid core tube imbedded with LED’s that looks exactly like neon. It is extremely low in power consumption – as little as 1.44 watts per foot and can last up to 100,000 hours.

Boston Pizza has plans to progressively expand across Canada by opening 70 – 145 new restaurants over the next five years.

For further information on LED Neon Flex and other Magic Lite products, please visit www.magiclite.com or contact us at lights@magiclite.com or 1-888-945-5483.

High Power Back Light

Magic Lite’s new High Power Back Light is a powerful tool for back lighting sign letters. Each module has four super-bright LEDs delivering a punch as great as .48 watts. These LED chips are encased in an aluminum housing for heat dissipation, and are sealed making them completely waterproof. The system provides high brightness levels, low power consumption and long life span (up to 100,000 hours). It operates on low voltage, class 2 power supplies ensuring safety and performance in the harshest of conditions.

Features:

Ideal for outdoor use
Thin profile is easy to install
Excellent heat dissipation
Up to .48 watts of brightness per module
Low power consumption for energy savings
Safe – class 2, low voltage operation
Available in 5 brilliant colours

For additional details on the new High Power Back Light, please contact Magic Lite.

Contribution by Ronald Tremblay of Groupe Lumitech

Here is a great example of using light to create an environment.

The complex of buildings of Concordia University in Montreal rests on roughly 650,000 square feet. The architects KPMB and FSA and the consultants Pageau Morel and Dupras ledOux were able to use this platform to expose their vision on light to a great audience.

The innovations in the field of LED lighting are particularly surprising. The collaboration of an experienced installer, Robert Lanteigne, was of primary importance. In the Tunnel of Colours all attention is drawn towards the wall because of the changing environment providing a whole range of colours. A total of 346 of Magic Lite’s LED Mini Tubes were used to create the Tunnel of Colours. The tubes are controlled by 24 of the SRC-181 LED Controllers and 2 DMX programmable controllers. The atmosphere can easily be modified by means of several programmed scenes. The architect also used some of Magic Lite’s fiber optic lighting to uplight between the wall screens. Fiber Optics, which does not require any maintenance, meets the needs of the Concordia maintenance team.