EFO Update

EFO ICE is making a big splash (or should we say chill?) with several supermarket chains' refrigerated case lighting needs.

EFO ICE (Illumination for Cold Environments) utilizes Fiberstars Efficient Fiber Optics Technology integrated with Acrylic rods which are used to replace fluorescent tubes commonly used to light frozen food cases in your supermarkets. An EFO ice system consists of 1 X 68 watt EFO illuminator with 6 fiber optic tails connected to special acrylic rods. Each system will light 3 freezer case doors with more even and brighter light than standard fluorescent systems.

Consider this: With EFO ice, not only are you saving energy over the fluorescents, you are also removing the heat produced by lamps and ballasts from the freezer - further reducing energy load requirements to keep the case cold. Typical payback for an EFO ICE system is 2 - 3 years when factoring in reduced energy and maintenance costs.

To date, EFO ICE has been installed in Publix, Albertsons, A&P, Costco and others in the United States and is being considered by several Canadian national companies.

For complete details on EFO ICE, please contact Magic Lite at Tel. 905-825-9592 or 1-888 945-5483 (out of Toronto area)

The first installation of the EFO system in a Canadian supermarket has been completed.

The Whole Foods chain of supermarkets, have adapted this lighting application to their Canadian store because of the large success it has had in its American counterparts. This particular application has been incorporated into the Whole Foods chain of supermarkets in the United States.

The reason for implementing the EFO system was, the existing lighting (19 X 39 watt metal halides) produced unwanted high temperatures on the seafood area (excess of 7 degrees Celsius). As a result the amount of spoilage increased. Also, the uneven light levels across the display caused aesthetic concerns (range of 175fc to 35fc).

Benefits to implementing this lighting design include: decrease of temperature affecting the surface of the food, removal of UV light, the aesthetic appeal to the area, and improvement in even illumination across the entire display at 175fc. Although energy consumption was not a concern, the EFO system still managed to generate savings. Because of the success this application has received in the seafood section of the supermarket, a mock-up application has been applied to the produce section which is now also generating great reviews.

EECOL Electric teams with Magic Lite for national
branding partnership

Magic Lite is pleased to announce that we have teamed with Eecol Electric in Western Canada under a national branding agreement that will see Eecol branches stock and promote Magic Lite's full line of Xenon task lighting products and selected LED, Fiber optic and other specialty lighting products in Western Canada. Dave Weicker – EECOL Electric’s General Manager of Lighting Sales and Services was quoted as saying, "EECOL's vision is to provide a wide selection of lighting product to the customers and markets we serve. Offering Magic Lite's selection of Xenon, LED and Fiber Optic solutions nationally exceeds our vision in terms of depth, breadth and quality of product and therefore, overall value."

"As Magic Lite continues to launch new state of the art specialty lighting products, it is important for us to work with aggressive distributors who can play a key role in helping make these products accessible to contractors, OEMs and end users. Eecol Electric fit the bill perfectly for us with their aggressive approach to lighting sales" said Tom Penton, President, Magic Lite Ltd.

New Low Prices For LED Neon Flex!

Last year, Magic Lite introduced LED NEON FLEX - a very impressive product that is an excellent alternative to exposed neon. LED NEON FLEX looks exactly like neon but has the following advantages:

runs directly off 120 volts
can be installed in continuous runs of up to 240'
won't dim in the cold
is outdoor rated
installs without any special tools or skills
is extremely robust and won't break from ice, snow or typical vandalism
installs for as little as 1/4 the cost of neon
provides energy savings of up to 70% compared to neon
comes with a 2 year warranty

Factory volume discounts have allowed us to reduce pricing by as much as 40% on some colours of LED NEON FLEX. Contact our customer service department for details.

LED Rotary Shelf Light
A Big Hit!

Magic Lite will soon be stocking our LED ROTARY SHELF LIGHT in blister packs for easy merchandising at distributor sales counters and lighting showrooms. The LED ROTARY SHELF LIGHT is an inexpensive and attractive LED solution for under counter lighting, display case lighting, cove lighting and more. It does an excellent job in lower ambient light situations and sells for less money than many conventional under cabinet lamps. Adjustable mounting brackets allow you to adjust the aim of the light 180 degrees putting the light precisely where you want it.

Robert Di Clemente Joins Magic Lite.

We are pleased to announce that Robert Di Clemente has joined the Magic Lite team as a Project Manager / Lighting Technician. Robert is a former electrical contractor who decided to make a career change and pursue a future in the lighting field. He is a recent graduate of the Ryerson University Lighting Design program. We are confident that with his combined experience and knowledge, Robert will make a very positive contribution to the team and will help bring our level of customer service to new heights. Robert can be reached at Tel: 905-825-9592 ext. 30 or by email: robert@magiclite.com.