Magic Lite Core Products Sales Soar In Q1 of 2010
Magic Lite’s very successful Core Products group showed sales increases of a whopping 29% for the first quarter of 2010 – and this is on top of solid sales growth throughout 2009.
Our Core products consist of a variety of traditional Xenon products such as our Xenon Task Light used under cabinets, Xenon Step and Xenon Brick Lights, as well as a vast range of LED products including our new LED Task Light for under cabinet use, LED Mini Disc Lights and LED Step Light and Brick Light products. This growing range of products is stocked nationally through our select group of Electrical Wholesalers and is supported with Magic Lite’s working product displays and support literature. Key success factors in this program include:
- Specification grade products at reasonable prices
- Wide range of product applications
- Growing list of LED product offerings
- Exceptional sales support both locally and through our inside sales department
- Full safety approvals on all products
- Excellent support literature
- Free POP displays to help build sales
We are extremely proud of the solid performance of our Core Products program and we look forward to continuing to grow this product range and to continuing to help build sales for our distributors.
For more information on this highly successful product group, visit our website www.magiclite.com or call us at 1-888-945-5483.
New 48 Page Catalogue Hot Off The Press!
Magic Lite is pleased to announce the arrival of our new 48 page 2010 Core Products catalogue. This is a new and powerful marketing approach for Magic Lite – placing all of our core products in one catalogue along with general information on our Strategic Partner products.
Inside you will find an easy to use guide listing all of our products by application. We also offer a cove lighting selection page making it easy for you to find the perfect product for your cove application.
Products are presented with all pertinent details including photometric data, electrical and mechanical specs, dimensions and most importantly – application shots. Contact us at 1-888-945-5483 or lights@magiclite.com today if you haven’t already received your copy and we will send one out to you. Or visit our website at www.magiclite.com to view it online.
New from Crescent!
CLI – Linear RGB Module with on board DMX driver.
CLI is a linear LED lighting bar using integral LED control gear, meaning that it can be wired directly to a mains supply of 100 VAC to 265 VAC. Thanks to its simple interconnections and low electrical load, several units can be wired together in a line from a single point. The on board LED driver technology features protective thermal feedback, preventing the LEDs being damaged due to excessive heat. Using the latest Luxeon Rebel LEDs combined with the on board driver technology means that the CLI can be used up to 40°C ambient. The system is available in single colour (non DMX) or RGB colour change version, with the DMX driver remotely addressable during commissioning. Click here for complete details.
New People
Magic Lite is pleased to announce the appointment of Brett Oliver as Account Executive effective May 2010. Brett joins us with a strong education in Architectural Technology and Construction Management and has quickly learned the intricate details of our product lines and our distribution process.
Brett will be focusing his efforts on key specifiers in the GTA including Architectural, Engineering and Design offices. He will work directly under our VP of Sales, Steve Watson. We look forward to introducing Brett to you in the coming weeks and look forward to his success in his new career with Magic Lite.
The new LED Mini Star is just being launched yet has already won numerous prestigious awards including:
This great new product is of excellent quality. The replaceable LED modules make the LED Mini Star a unique fixture that is easy to install, gives fabulous performance and will last years. LED Mini Star is ideal for under cabinet use or for showcase lighting and is rated for damp location. It can also be ceiling mounted. It is available in a 3 light kit or sold individually with a number of drivers to choose from. 
It seems the world of LED products is in a constant state of change and our highly successful 
TokiLux was introduced in 2009 in the RGB configuration. Tokistar has now expanded the product with two high-output versions of White TokiLux. The 4500K colour is well suited for applications requiring a more neutral tone of white, and the 3000K is ideal for applications of warm white. Both systems are fully dimmable from 24 VAC transformers, and have impressive Lumen and CRI values. 
Tokistar’s Exhibitor RGB System allows you to colourfully add light to an environment. Their control systems are easily programmed and colours are readily changed or animated to complement the surroundings or a theme. 